President Obama Has Romney Backtracking Bain And Outsourcing- Will Mitt Change The Agenda?

President Obama may have Mitt Romney on the ropes with character issues.

President Obama is running a somewhat successful campaign against Mitt Romney alleging that he isn’t qualified to run the economy and was a job cutter at Bain Capital.  Along with these assertions, Team Obama has outsourcing, offshoring, tax returns and private Swiss banking accounts making major headlines while some critics of Mitt Romney claim he isn’t fighting back.  There are merits on both sides to these claims but from Romney’s past experiences with these issues it may be time for him to try something new.

The high rate of unemployment and low economic growth levels are making it necessary for President Obama to question Mitt Romney’s character and ability to lead ‘for all’ not just the wealthy.  Should Mitt Romney fight back? Will President Obama’s strategy work?

What Romney Needs

In the era of social media, spurious allegations can catch on quickly if not rebutted and can be assumed as, true.  Romney may need a Herman Cain 9-9-9 equivalent that keeps the topics focused and shaped in his direction – a poor economy that needs substantial change.  He may also combine this with a Reaganesque ‘are you much better off than you were four years ago, if any?’ strategy……

President Obama’s Strategy

President Obama needs his claims that Romney isn’t a chance worth taking to stick, even in a poor economy.  The Mitt Romney doesn’t feel your pain approach has been effective in changing the narration.  He may also utilize the ‘things could be much worse or get back to it’ angle if the economy doesn’t recover much further as well as compare 2008 to 2012 in terms of economic data directional changes and trends.

The economy will still be the most ‘overarching’ theme of the next election aside from some issues that cater to individual groups because all groups are tied together by the economy.  Romney however, may need to steal some independents and groups with special interests to increase his chances of winning the election.

Most incumbents are in the lead at this time in an election campaign and many voting decisions won’t be made for a couple of months for those that could be possibly swayed in either direction.  Rest assured, both candidates will be taking off the gloves soon.  Jobless claims just hit a 4 year low decreasing by 26,000 for the week ended July 7, 20012 and there is still a slim, but reasonable chance July unemployment could move down.  This would make everything all the more interesting.